We need experienced personnel to work on a font clone that maintains the functionality and typesetting ability of an existing design. While we ultimately do want a copy of the typeface’s metrics so that its compatible when aligning pages set in existing fonts, we do want to improve on it within those metrics. Overall the font has to be focused on screen reading, since most of the text it will be used for will be onscreen, and it will have to be scaleable so that if sizes are adjusted they won’t end up distorting the look of the text. That means we need some who is experienced in creating files that contain typefaces.
What we’re going to need when we make our font clones:
- Metric compatibility with the font we’re cloning
- Screen readability
- A high X-height
- A complete font clone that doesn’t infringe on any existing trademarks
- Experience in graphic design
- Ability to use the typeface in logo design
- Work done in Photoshop that can be adjusted in the future.
While the majority of font clones are focused on home use for various noncommercial projects, we want to be ability to actually use our clone in our official projects. To that end we need it made originally so that we will have the actual legal rights to it. It might be used as part of a logo design, which can be visible to many people and therefore memorably linked to our brand image. For that matter, it might help to redo a great deal of our existing typesetting over in this new font to give everything a uniform look. One of the biggest challenges in this respect will be to design a typeface that’s readable both as a display font and as text lettering.
Naturally other business ventures may want to eventually use the lettering, and some thought will need to be given to the various demographics involved. Clean typefaces are usually attractive, and sans serif ones are often seen as more modern than existing serif designs. Something that’s metric compatible with existing serif lettering but without serifs could attract a number of corporate and institutional users who find that their current designs are too difficult to read or look entirely too old fashioned. Marketers might also be attracted to it depending on what it looks like. Print is a secondary concern, but some people may be interested in using it for signage and this has to be considered as well.